interview with shubh chauhan


1. What is your birthplace?

Shubh: I was born in Delhi, India.

2. How do you find an interest in influencer marketing & content marketing? 

Shubh: See, it was not a planned journey, I met like-minded people in the last few years. I knew the content and influencers so I channeled it into marketing.

3. According to you – self- learning or Learning from an expert. Which is more important?

Shubh: Both, When you learn from someone you also get to know about their experiences and it’s like a cherry on the cake. Self-learning plays a major role too you can’t be on a spoon-fed by your mentor right?

4. What is Meme marketing?

Shubh: In simple words, Integrating a brand into a general meme without losing the essence of a meme is Meme marketing and it’s not just about posting memes on a brand’s social media.

5. Future of meme marketing in India? 

Shubh: It will keep growing as India has more Gen z audience than the whole US. People want to consume the content via memes and we can see the growth.

6. What do you feel about the emerging trend of content creation in India?

Shubh: It feels great to have more and better content creators, especially after the rise of Reels in India. Now we have a lot of good content creators in the limelight. They have the platform now.

8. Do you have an interest in sports or any other field?

Shubh: I do have an interest in cricket like any other Indian but nowadays I am very much into eSports. It’s on the boom right now and I enjoy it.

9. Do you have role models?

Shubh: Yes, I do have many role models. My mentor Manish Jalan is my main inspiration. I always idolize him and unintentionally copy him.

10. What is your biggest dream?

Shubh: Currently, my biggest dream is to maintain a balance between my personal life and professional life. It’s very difficult, especially when you’re in the media and marketing industry.

11. What are your future goals?

Shubh: I do have many goals, but my main goal right now is to add value to the GenZ kids. I have achieved something till now and I think I can help others in the betterment of their lives. I am planning a podcast for it. Will release it super soon.

We had a great interview with Shubh & We wish him all the best for his upcoming projects.