interview with ashita ahuja

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1. What is your birthplace? 

Ashita : A Punjabi kudi born and brought up in Aamchi Mumbai.

2. How do you find an interest in acting and content creation? 

Ashita : I was actively involved in drama school days. During under graduation, I represented my college at various inter-college fests and I also was a part of a theater group for a brief period. Although by profession I am a writer and a journalist, acting has always been a passion. Talking about content creation, it was something that happened by fluke (and thank God it did).

Everyone has always seen me as this super-fun, humorous, sassy drama queen, who is ever-ready with witty comebacks, so I think it was a great outlet for me.

Last March I was bored because of the lockdown and had so many extra hours in hand, this is when I used to sit browsing through Instagram videos and I stumbled upon the idea of trying it out myself. This is how the character, ‘Manju Mummyji’ began and then I started experimenting with different types of videos.

3. From where did you learn content creation? Also, according to you – self- learning or Learning from an expert. Which is more important?

Ashita : I have not formally learnt content creation to be honest. My college friend, Naina Khetpal, was my go-to person whenever I did not understand anything on Instagram when it comes to the technical aspect. Being the technologically handicapped person I am (face-palm), I would have been pretty lost without her.

I don’t think anyone can teach you how to come up with content, apart from a few tips, tricks and suggestions. It is something that one should explore himself/herself. If you have someone to tell you what to do and what not to do at every step, you will not be able to grow.

It is important to make bad videos as well, not only so that you can go back to them and laugh, but also because you learn from it. It is a process that makes you understand what you want to do and what your audience wants from you. For instance, I thought my character, ‘Bhonpu Dubey’ is a silly idea, but I won the Voot contest because of it.

4. Do you have role models?

Ashita : Ah! So many! But, my biggest sources of inspiration when it comes to content per se are Lily Singh and Kusha Kapila. I have been watching their videos since a long time. I love their personalities and how relatable, their videos are. Just love their work.

5. What do you feel about the emerging trend of web series? 

Ashita : Web series is the next big thing! Earlier getting a role in a movie was considered to be like the ultimate goal of every actor, even today it is, but people are not shying away from making their debut in a web series. Moreover, it is creating opportunities for so many actors, which is the best part.

6. Apart from content creation do you have an interest in sports or any other field?

Ashita : I don’t play any sport, but I love watching cricket and tennis, in fact, I am addicted to them both. I love dancing and I have been fairly good at it since I was a child. It is my favorite way of getting rid of anxiety and expressing myself.

7. Your Favorite Actor & Actress?

Ashita : It is so hard to pick one. If I have to mention both from the current Bollywood stars, I will choose Vicky Kaushal and Alia Bhatt.

8. Your favorite web series/film?

Ashita : Web series: Grace and Frankie, Working Moms, Money Heist, The Spy, Atypical, The Family Man, Kota Factory, Delhi crime. 

Films: All-time favorites – DDLJ and Kuch Kuch Hota Hai.

9. What is your biggest dream?

Ashita : I want to grow into a better writer and get my work published soon. It will be great to see myself as an accomplished writer in the next five years, and I am working on it. 

When it comes to content creation I want to see ‘1 million followers’ on my Instagram page. I know it is not a race and content is not defined by the number of followers, but for me I think it is validation, a means by which I can assure myself that my work is relatable to a lot of people.

And I want to be on the Bigg Boss show once. I don’t know why, but I just want to be there and experience it (and win).

We had a great interview with Ashita & We wish her all the best for her upcoming projects.